"Robin hood", a universal pictures and imagine entertainment movie partly financed by relativity media, managed a solid $111.1 million in global ticket sales over it's first three days. The picture cost over $200 million, including start up expenses and not accounting for tax credits, universal had hoped "Robin hood" would mark it's turning point. The studio, recently purchased by comcast, has had a dismal streak at the box office, with a line of duds, including "Repo man", "The wolfman" and "Greenzone", that resulted in a management overhaul. "Robin hood" will undoubtly renew a debate in Hollywood about the ability of stars to draw audiences. The picture stars Russell crowe, who powered "Gladiator" to $467.6 million in global ticket sales in 2000 but has since waned as a box-office draw, at least in the united states. The $30 million romantic comedy "letters to juliet" (summit entertainment) was a weak third for the weekend with about $13.8 million.
This picture, starring Amanda seyfried and Vanessa Redgrave, was meant as counterprogramming for female audience but fell short of the studio's hopes. Queen latifah's comedy "Just wright" (Fox searchlight) was fourth with about $8.5 million. The dreamworks animation movie "How to train your dragon" which has shown staying power, was fifth with about $5.1 million for a new domestic total of $207.8 million.
Tracy Finley
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